Loved by dogs. Loved by you.
Meals too good to wait for
Healthier food. Happier dogs.

A promise to Loki
Watching his Ridgeback, Loki, struggle with health issues, Sam realised that standard tinned dog food is often just nasties and fillers disguised as nutrition. Determined to do better, he turned a heartbreaking family loss into a mission to provide fresh, hand-cooked meals our loyal companions truly deserve.

Seriously healthy. Proper tasty.
Working with vet nutritionists, we realised dogs’ health, happiness and excitement for mealtimes are all connected, and the solution is pretty simple: true fresh is best.
100% British Meat
All natural
Superfood sups
Hand-cooked
Grain-free




Choose true fresh, for dogs’ sake
True fresh is our two-step cooking process to guarantee your dog gets the most from their fresh food.
Step 1
Low-temperature cooking
We gently cook at low temperatures to protect the natural integrity and flavours of our fresh ingredients, preserving vital nutrients.
Step 2
Rapid flash-freezing
Straight after we’ve finished cooking, we freeze each meal to create instant cold barriers that lock in the vitamins, minerals and moisture that are essential to your dog’s health.


Tailored to them
Every dog has its own weird and wonderful quirks. Just like every dog has its own dietary requirements. We cater for their needs based on:
- How old they are
- Any allergies they have
- Portion sizes
The UK’s highest-rated fresh food
Best in show
We’re the leader of the pack when it comes to true fresh food




Best. Days. Ever.
A fresh start for everyone
When you take pride in the food you give your dog, they’ll reward you by being the best versions of themselves.
First 30 days
The digestion reset
- Clean bowls: Even the fussiest eaters will be waiting by their bowl. No more wasted food or extra titbits needed.
- Firmer poops: You’ll see firmer, smaller, and much healthier poos that make garden tidying a doddle.
- Healthy energy: No more post-meal slumps or sugar spikes. Just consistent energy for walks, play, and everything in between.

60 days in
Radiant from head to tail
- Showstopping coat: Say goodbye to excessive shedding. Expect a softer, shinier coat that feels as good as it looks.
- Itch-free & carefree: With no nasties or fillers, sensitive skin finally calms down and heals.
- Fresh kisses: Better digestion means better breath. Those morning wake-up licks will be much sweeter for everyone.

90-day onwards
Their best years yet
- Spring in their step: With their weight naturally managed and joints supported, they’ll have more life in their legs for long walks or another game of fetch.
- Happy pups: Good food does wonders for their mood. You’ll see a calmer, more balanced dog who's truly settled and happy from the inside out.
- Peace of mind: There’s no better feeling than knowing you’re doing right by them, giving them the very best chance at a long, vibrant life by your side.


Delivered direct to your door
The range
Meals they’ll drool over
Five mouthwatering meals they’ll go crazy for.








Transforming dog health
Meet Olly
Before Paws on Plates
- Chronic stomach issues and recurrent eye infections
- Severe staining, constant itching, and a dull coat
- Failed elimination diets and ineffective allergy medications
After Paws on Plates
- Infections vanished and health fully restored
- Soft, shiny coat that returned to its natural white
- A healthy, happy dog who finally loves his food again






















