Rated 4.8 out of 5 on Trustpilot7 reasons owners of itchy dogs are switching to fresh food
Nothing's worse than watching your dog scratch and lick, and struggling to fix it. What's in their bowl could be part of it.
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01
Soothing the itch isn't the same as sorting it.
The paw licking. The scratching that wakes you at night. The yeasty ears that keep coming back.
Creams, shampoos and vet treatments can calm a flare-up. But if something in the bowl is part of the problem, it keeps coming back.
Itching has lots of causes. Food is one of the easiest to rule out.
02
What goes in the bowl shows up in the coat.
Kibble is cooked at high heat and pressure into a shelf-stable pellet. Our food is British meat and veg, gently cooked together in one pot, like a stew.
Food that's easier to digest means more of the good stuff gets used.
And the coat is where you see it first. Softer and shinier, with less shedding.
03
Salmon oil in every bowl. Not a drizzle.
Salmon oil is rich in the omega-3s EPA and DHA, the fats most closely linked to healthy skin and coat.
It makes up 1.1% of every recipe, portioned to your dog's size. For many dogs, that's as much as you'd give from a separate supplement.
Plus turmeric and ginger to calm inflammation from the inside out. Nothing to remember, nothing to measure.
04
You'll know exactly what's in it.
Chicken and beef are two of the most common food allergens in dogs.
A bag can say "with beef" on the front, then "meat and animal derivatives (including 4% beef)" on the back. The rest of that meat doesn't have to be named.
Every one of our recipes names every protein, so there's no. nasty surprises. Loki's Lamb and Vinnie's Salmon Supper contain no beef or chicken. Tilly's and Sammy's contain a little chicken heart, and we tell you so.
05
Softer, shinier, less shedding.
Don't take our word for it. Here's what owners have told us.
06
Meet Olly.
Springer Spaniel, 4.
Before: constant itching, heavy staining and a dull coat. Elimination diets that didn't work. Allergy medication that didn't settle it.
Now: a soft, shiny coat that's back to its natural white. And a dog who finally loves his food again.
07
Comfortable in their own skin.
Put the bowl down and watch it disappear.
Then keep an eye on the coat. Most owners notice mealtimes change first, and the coat over the weeks that follow.
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The UK’s highest-rated fresh food
How Paws on Plates compares
We’re the leader of the pack when it comes to true fresh food
What makes us different
Real British meat and veg. Slow-cooked for two hours, not blasted for ten minutes. Chunky enough to see what’s in it. And it smells unmistakably like food.
Meat and veg you can actually see
Slow-cooked for 2 hours, to develop flavour
100% British meat, cooked in West Sussex by people who love dogs
Superfood sups
Grain-free
RATED 94% BY ALL ABOUT DOG FOOD
We didn’t give ourselves that score. The UK’s most trusted independent rater of dog foods did.
What real customers say
"I wish I'd switched sooner"
Best dog food
My two cocker spaniels have been on this food for around 8 months now. Have tried most diets after my dog started with allergies and this gives the best quality of ingredients (allergic to offal found in butternut box and similar) and varety of flavours he can still have (cant have chicken/beef). Wish subscription page was easier to edit eg if dogs weight changes etc as have to do a new subcription for them. Recent prob with order (dpd prob) and rhey rectified quickly even though not their fault. My dog was literally crying with anticipation after a day and half of not having it.
Mar 21, 2026
Thank you so much
Thank you so much , I have contemplated the type of food for my cocker spaniel puppy.
Thought I would give this a try after reading about the ingredients so switched from kibble.
Winnie loves these meal she literally dances when I bring out the tubs.
Stools more formed and really pleased with this.
Whilst quite pricey worth the money so far. Thank you
Apr 9, 2026
Really impressed with Paws on Plates
Really impressed with Paws on Plates. Ordering. delivery, storage and amendments are all easy to arrange but most importantly, I believe, the food is good and my dog adores it!
Their website explains clearly and simply their approach to dog food and it's done wonders for my hound. She has trimmed down to her ideal weight and her coat is lovely and shiny. The food comes frozen and once defrosted smells absolutely delicious....we've been tempted to try it for an evening meal ourselves!! (not really). As for expense; yes, it is costly but it is worth every penny.
Jan 12, 2026
Best dog food
Only recently started my pup on paws on plates due to him having sensitive tummy and having tried lots of other different foods. He now licks his bowl clean which he has not done for a long time. It’s so nice to find a food that he actually likes and no longer has tummy issues. The customer service has been amazing and the food quality is amazing I would definitely recommend to family and friends and will continue to use. Sam has been amazing and nothing has been too much trouble and any problems (my fault not paws on plates) has been resolved quickly
Oct 29, 2025
Dog food done right
Heard of these guys through all about dog food and I was impressed with their quality Vs cost compared to Years / different dog etc. We are now on our third month and the dogs love it, we had no issues with jippy tummies on the transition. The packaging is far superior to years, it's cardboard, rinses incredibly easy and can be popped in the recycling when done. I had to contact support as we kept running out two days before our next delivery, Sam was helpful and re-sent me the recommended portions for our dogs. Turns out I had been overfeeding one of them! So all on all I'm really impressed with this young company, they're relatively local to us, and seem to be doing everything right!
Oct 2, 2025
Excellent
First class customer service. Sam very quickly responded to my query and helped me with my first order. My working cocker needs to be on a gluten free diet so Paws on Plates is perfect for her. She loves the recipes and had no issues with the transition from her previous fresh food (which contained gluten) to Paws on Plates.
Aug 23, 2025
How it works
Get their tailored plan
Perfectly portioned recipes, matched to your dog.
Delivered to your door
Freshly cooked, then frozen to lock in the goodness . Just defrost and serve.
Stay in control.
Pause, change or cancel anytime. No lock-in, ever. Plus you'll get our 30-day moneyback guarantee.
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The questions every owner asks.
Isn't fresh food expensive?
Less than most owners fear - especially once you stop binning food they won't touch, and realise the quality they're getting. Real British meat, slow-cooked and portioned for your dog. As one customer put it: "worth every penny - I know they're getting the best." And your first 2 boxes are 25% off.
What if my dog is really fussy?
That's exactly who this is for. The reviews above are almost all from owners who'd "tried everything." Start with a small box and see for yourself. Plus try risk-free with our 30-day money back guarantee.
Will switching upset their stomach?
We give you a simple slow-transition plan, and most owners report zero tummy trouble: "we transitioned slowly with zero issues." You're never doing it alone - message us any time.
Is the food suitable for puppies?
Yes - our recipes are complete and balanced for every life stage, with plans tailored to your dog's age and needs.
What makes you different from the big brands?
We're a small British team in West Sussex who cook real food for dogs we'd feed our own - not a factory line. Visible meat and veg, not brown paste. And when you email, a real person answers.
Healthy dogs
start with Paws
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